Analisis Strategi Bersaing UD Putera Dasrim Kota Malang

Sulton Sholehuddin, Ridwan Basalamah

Abstract


The purpose of this study was to analyze management of 'UD Putra Dasrim' in order to develop business competition strategies This research applied the qualitative approach with descriptive type of research and used IFE Matrix, EFE Matrix, SWOT Matrix, Matrix Grand Strategy and Matrix CPM. The data examined included internal and external aspects of the company, so from there would find opportunities, constraints, strengths and weaknesses of the company in  the face of competitors. Results of this study indicated that Based on SWOT analysis to the internal and external factors of the UD Putera Dasrim, recommended alternative strategy and the appropriate was a combination of market penetration strategy and product development strategy. Where the market penetration strategy was increase the market share of a product by improving sales people, increasing sales promotion and other promotional efforts. In the product development strategy, the company would concentrate or focus on efforts to improve or modify products that have different concepts and better than competitors and at competitive rates.

 


Keywords


Strategy competitive, Internal Factors, External Factors, SWOT, and Competition

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References


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