Does Green Economy Video Really Work? The Effectiveness of Using Video Content Marketing in Forming MSMEs Perception and Behavior to Implement Green Economy

Rizka Zulfikar, Prihatini Ade Mayvita

Abstract


This study aims to assess the effectiveness of the use of video content marketing in performing SMEs perceptions and behavior in implementing the concept of a green economy. The expected results of this research will make the using of video marketing content can be used as a material consideration for use in socialization and guidance to SMEs about the concept of green economy. This study was conducted in South Kalimantan province with the population, and the sample was SMEs in South Kalimantan province as much as 164 respondents. Researcher use purposive sampling as research method with one group pretest-posttest as research design. The data was collected using interviews and questionnaires. Data analysis technique are descriptive statistics and Wilcoxon Sign Rank Test. This study found that there is an average difference of perception and behavior of respondents about green economy before and after treatment with the video content marketing.


Keywords


Perception; Behavior; Green Economy; MSME; Video Content Marketing

Full Text:

PDF

References


Agustina, A. (2012). Pengembangan Media Pembelajaran Video Untuk Melatih Kemampuan Memecahkan Masalah Pada Materi Larutan Asam Basa. Journal of Chemical Education, 1(1), 10-16, http://goo.gl/dZB2sP.

Alksne, L. (2016). How to produce video lectures to engage students and deliver the maximum amount of information. Proceedings of the International Scientific Conference, 503 (2), 516.

Bal-Gezegin, B. (2014). An investigation of using video vs. audio for teaching vocabulary. Procedia-Social and Behavioral Sciences, 143, 450-457.

Bank Indonesia. (2012). Kajian Kesiapan UMKM Ramah Lingkungan Dalam Mendapatkan Akses Pembiayaan. Laporan Akhir. Jakarta.

Bank Indonesia. (2015). Profil Bisnis Usaha Mikro Kecil Menengah (UMKM). Laporan Akhir. Jakarta.

Candarli, D., & Yuksel, H. G. (2012). Students’ perceptions of video-conferencing in the classrooms in higher education. Procedia-Social and Behavioral Sciences, 47, 357-361.

Costley, J., & Lange, C. H. (2017). Video lectures in e-learning: effects of viewership and media diversity on learning, satisfaction, engagement, interest, and future behavioral intention. Interactive Technology and Smart Education, 14(1), 14-30, https://doi.org/10.1108/ITSE-08-2016-0025.

Diamond, S. (2015). The Visual Marketing Revolution. Edisi 1. Jakarta: Serambi Ilmu Semesta

Dwyer, J. (2011). The Bussines Communication Handbook. Ninth Edition. Melbourne Victoria: Pearson Education

Fauzia, I. Y. (2016). Urgensi Implementasi Green Economy Perspektif Pendekatan Dharuriyah Dalam Maqashid Al-Shariah. Jurnal Ekonomi dan Bisnis Islam, 2(1), 87–104, http://dx.doi.org/10.20473/jebis.V212016.%25p.

Hadi, S. (2002). Metode Teknik Penelitian Kualitatif dan Kuantitatif. Surakarta: Universitas Negeri Surakarta.

Hund, L., & Getrich, C. (2015). A pilot study of short computing video tutorials in a graduate public health biostatistics course. Journal of Statistics Education, 23(2), https://doi.org/10.1080/10691898.2015.11889736.

Hidayati, R. (2017). Video Production Process As A Learning Tool To Increase Training Participants’learning Motivation In Achieving Learning Goal A Case Study Of Diklatprajabatan (Prajabatan Training) Golongan III Year 2015 At Pusdiklatperdagangan. Cendekia Niaga, 1(1), 104-113.

Hong, J., Pi, Z., & Yang, J. (2018). Learning declarative and procedural knowledge via video lectures: cognitive load and learning effectiveness. Innovations in Education and Teaching International, 55(1), 74-81, https://doi.org/10.1080/14703297.2016.1237371.

Izzudin, A. M., Masugino, & Suharmanto, A. (2013). Efektivitas Penggunaan Media Pembelajaran Video Interaktif Untuk Meningkatkan Hasil Belajar Praktik Service Engine Dan Komponen-Komponennya. Automotive Science and Education Journal, 2(2), 18-26.

Kay, R. H. (2012). Exploring the Use of Video Podcast in Education: A Comprehensive Review of The Literature. Computers in Human Behavior, 28(3), 820-831, https://doi.org/10.1016/j.chb.2012.01.011.

Kruja, A. (2013). The Contribution of SMEs to the Economic Growth (Case of Albania). Journal BRAND (Broad Research in Accounting, Negotiation, and Distribution), 4(1), 31–42.

Laaser, W., & Toloza, E. A. (2017). The changing role of the educational video in higher distance education. The International Review of Research in Open and Distributed Learning, 18(2), https://doi.org/10.19173/irrodl.v18i2.3067.

Mandloys, D. M. (2013). Content Marketing Essentials 2013. Retrieved from http://www.mandloys.com/contentmarketing/ on May 21th, 2017.

Noviardy, A, & Mellita, D. (2014). Implementasi Green Marketing Pada Usaha Kecil Menengah di Kota Palembang. Seminar Nasional and Call For Paper Economic Globalization: Trend & Risk for Developing Country.

Olofintoye, T. T., & Akanle, F. F. (2011). The effects of e-mail, video and lecturing methods on sexual risk reduction among adolescents: Counselling for Hiv/Aids prevention. Procedia Computer Science, 3, 47-51, https://doi.org/10.1016/j.procs.2010.12.009.

Petan, A. S., Petan, L., & Vasiu, R. (2014). Interactive video in knowledge management: Implications for organizational leadership. Procedia-Social and Behavioral Sciences, 124, 478-485, https://doi.org/10.1016/j.sbspro.2014.02.510.

Short, R. (2017). Video Content Marketing : Measuring Success. Retrieved from http://frozenfire.com/what-is-video-content-marketing/ on May 18th, 2017.

Silaen, P.I. (2015). Promosi Pariwisata Melalui Content Marketing. Electronic Thesis and Disertation Gadjah Mada University. Universitas Gadjah Mada. Yogyakarta.

Sriyono. (2014). Implementation of Green Economy on The Development of SMEs in Sidoarjo District. The third International Conference 0n Entrepreneurship and Business Management (ICEBM) Penang.

Stanczyk, N. E., de Vries, H., Candel, M. J. J. M., Muris, J. W. M., & Bolman, C. A. W. (2016). Effectiveness of Video-Versus Text-Based Computer-Tailored Smoking Cessation Interventions Among Smokers After One Year. Preventive Medicine, Vol. 82, 42-50, https://doi.org/10.1016/j.ypmed.2015.11.002.

Suduc, A. M., Bîzoi, M., Gorghiu, G., & Gorghiu, L. M. (2012). Digital images, video and web conferences in education: a case study. Procedia-Social and Behavioral Sciences, 46, 4102-4106.

Tackett, S., Slinn, K., Marshall, T., Gaglani, S., Waldman, V., & Desai, R. (2018). Medical education videos for the world: an analysis of viewing patterns for a YouTube channel. Academic Medicine, 93(8), 1150-1156, https://doi.org/10.1097/ACM.0000000000002118.

Van der Meij, H., & van der Meij, J. (2016). The effects of reviews in video tutorials. Journal of computer assisted learning, 32(4), 332-344, https://doi.org/10.1111/jcal.12136.

Wang, J., & Antonenko, P. D. (2017). Instructor presence in instructional video: Effects on visual attention, recall, and perceived learning. Computers in Human Behavior, 71, 79-89, https://doi.org/10.1016/j.chb.2017.01.049.

Zulfikar, R., & Mayvita, P. A. (2018). The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 15(2), 1-14, http://dx.doi.org/10.31106/jema.v15i2.838.




DOI: http://dx.doi.org/10.31106/jema.v16i1.1796

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen is indexed by:

        

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen also registered in ICI (Index Copernicus International) as N/I Journal

 

Creative Commons License
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen is licensed under a Creative Commons Attribution 4.0 International License