The Role of Customer Relationship Management in Indonesia Business

Erna Andajani, Nurul Badriyah

Abstract


Companies need to have tactics to win business competition. One way that can be used by the company is to recognize and understand the customer. Companies that perform customer relationship management will be able to sustain its business. The existence of customers is the driving force of business enterprises in various industries. In business services, the customer can be as an actor and a very crucial business objects. This study aimed to clarify the concept of customer relationship management and serves some research management customer relations in Indonesia. The study also describes the application of customer relationship management the company has done in Indonesia.  

Keywords : Customer Relationship Management, Customer, Relationship

Judul Asli : Peran Manajemen Hubungan Pelanggan dalam Bisnis Indonesia


Full Text:

PDF


DOI: http://dx.doi.org/10.31106/jema.v14i01.217

Refbacks

  • There are currently no refbacks.


Copyright (c) 2017 JEMA: Jurnal Ilmiah Bidang Akuntandi dan Manajemen

License URL: License URL: http://creativecommons.org/licenses/by/4.0/

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen is indexed by:

        

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen also registered in ICI (Index Copernicus International) as N/I Journal

 

Creative Commons License
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen is licensed under a Creative Commons Attribution 4.0 International License