The Role of Customer Relationship Management in Indonesia Business

Authors

  • Erna Andajani Fakultas Bisnis dan Ekonomika Jurusan Manajemen Universitas Surabaya
  • Nurul Badriyah Fakultas Ekonomi Jurusan Manajemen Universitas Islam Lamongan

DOI:

https://doi.org/10.31106/jema.v14i01.217

Abstract

Companies need to have tactics to win business competition. One way that can be used by the company is to recognize and understand the customer. Companies that perform customer relationship management will be able to sustain its business. The existence of customers is the driving force of business enterprises in various industries. In business services, the customer can be as an actor and a very crucial business objects. This study aimed to clarify the concept of customer relationship management and serves some research management customer relations in Indonesia. The study also describes the application of customer relationship management the company has done in Indonesia.  

Keywords : Customer Relationship Management, Customer, Relationship

Judul Asli : Peran Manajemen Hubungan Pelanggan dalam Bisnis Indonesia

Author Biographies

Erna Andajani, Fakultas Bisnis dan Ekonomika Jurusan Manajemen Universitas Surabaya

Fakultas Bisnis dan Ekonomika
Jurusan Manajemen
Universitas Surabaya

Nurul Badriyah, Fakultas Ekonomi Jurusan Manajemen Universitas Islam Lamongan

Fakultas Ekonomi
Jurusan Manajemen
Universitas Islam Lamongan

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Published

2017-03-22

How to Cite

Andajani, E., & Badriyah, N. (2017). The Role of Customer Relationship Management in Indonesia Business. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 14(1), 1–7. https://doi.org/10.31106/jema.v14i01.217

Issue

Vol. 14 No. 1 (2017): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

Section

Articles

License

Copyright (c) 2017 JEMA: Jurnal Ilmiah Bidang Akuntandi dan Manajemen

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.