Afiff, Adi Zakaria, Department of Management, Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
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JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 17 No. 2 (2020): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen - Articles
Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products
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