Pengaruh Citra Merek, Kualitas Produk, Promosi Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Smartphone Xiaomi Di Sratphone Lumajang)

Bahrul Bainarqi, Rois Arifin, M. Hufron




This study aims to determine the effect of the merk, quality product, promote and price influence on your management. The data used in this study are primary data in this study obtained from informants / respondents with provisions, namely teachers and principals of consumer of Xiaomi smartphone and secondary in this study from company documentation, web, internet. The population and sample of 80 human from the consumner product xiamoni The results obtained using multiple linear regression test Y = 8,106 + 0.308 X1 + 0.786 X2 + 0.346 X3-0.041 X4 + e. The results of this study indicate that the variable merk, quality product, promote, and price  influence partially or simultaneously on the decision of buy.


Keyword : merk, quality produk, promote and price

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