Daidan, M.R., Maulana, I. and Shahzidan, M.R.D. 2023. Puteri Indonesia: Representing the Culture and Spirit of Mustika Ratu in Global Marketing Strategy . PERCIPIENCE International Journal of Social, Administration, & Entrepreneurship. 3, 1 (Sep. 2023), 25–38. DOI:https://doi.org/10.33474/percipience.v3i1.24841.