Piarna, R., Vernanda, D. and Apandi, T.H. 2025. Building trust in social commerce: A sequential model of platform features, marketing content, and dual trust in shaping Generation Z engagement. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen. 22, 2 (Nov. 2025), 263–298. DOI:https://doi.org/10.31106/jema.v22i2.24240.