Prajogo, W. and Purwanto, E. 2020. The influence of advertising appeals on viral advertising, brand awareness, and purchase intention: The moderator role of hedonic personality. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen. 17, 1 (Mar. 2020), 19–34. DOI:https://doi.org/10.31106/jema.v17i1.5298.