Piarna, R., Vernanda, D., & Apandi, T. H. (2025). Building trust in social commerce: A sequential model of platform features, marketing content, and dual trust in shaping Generation Z engagement. JEMA: Jurnal Ilmiah Bidang Akuntansi Dan Manajemen, 22(2), 263–298. https://doi.org/10.31106/jema.v22i2.24240