JUNIARTI, R. P.; AFIFF, A. Z. Consumer response to different advertising appeals: The role of brand value and the perceptual fit of an extended brand for high-involvement products. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, [S. l.], v. 17, n. 2, p. 135–155, 2020. DOI: 10.31106/jema.v17i2.6683. Disponível em: https://riset.unisma.ac.id/index.php/jema/article/view/6683. Acesso em: 16 oct. 2026.