PRAJOGO, W.; PURWANTO, E. The influence of advertising appeals on viral advertising, brand awareness, and purchase intention: The moderator role of hedonic personality. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, [S. l.], v. 17, n. 1, p. 19–34, 2020. DOI: 10.31106/jema.v17i1.5298. Disponível em: https://riset.unisma.ac.id/index.php/jema/article/view/5298. Acesso em: 28 apr. 2024.