Prajogo, Wisnu, and Edi Purwanto. “The Influence of Advertising Appeals on Viral Advertising, Brand Awareness, and Purchase Intention: The Moderator Role of Hedonic Personality”. JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen 17, no. 1 (March 17, 2020): 19–34. Accessed April 28, 2024. https://riset.unisma.ac.id/index.php/jema/article/view/5298.