Sarwoko, Endi, Department of Magister Management, Faculty of Economics and Business, Universitas Kanjuruhan Malang, Malang, Indonesia
-
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 17 No. 2 (2020): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen - Articles
How social media marketing influences consumers purchase decision? A mediation analysis of brand awareness
Abstract Article Information PDF