Pechinthorn, Komm, International Business Management, International College, Rajamangala University of Technology Krungthep, Bangkok, Thailand
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JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 18 No. 1 (2021): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen - Articles
Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia
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