Baihaqi, Muhammad Iqbal, Department of Management, Faculty of Economics and Business, Universitas Pasundan, Bandung, Indonesia

• JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 21 No. 1 (2024): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen - Articles
  Does experiential marketing alone encourage domestic tourists to revisit? Evidence from a tourist destination in West Java, Indonesia
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