Sugeng Nugroho Hadi, & Khadijah Syafira Adyani. (2025). THE EFFECT OF RELIGIOSITY AND BOYCOTT DECISIONS ON BRAND LOYALTY OF PRO-ISRAEL PRODUCTS. Jurnal Ilmu Manajemen (JIMMU), 10(2), 218–229. https://doi.org/10.33474/jimmu.v10i2.24259