DARMADI, D. THE IMPACT OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS THE MEDIATING ROLE OF BRAND IMAGE. Jurnal Ilmu Manajemen (JIMMU), [S. l.], v. 9, n. 2, 2025. Disponível em: https://riset.unisma.ac.id/index.php/jimmu/article/view/23140. Acesso em: 8 aug. 2026.