BUDIARTI, L.; RENA FERI WIJAYANTI; WIN NARASUCI; TIRTO UNARTO. THE ROLE OF MULTISENSORY MARKETING ON CUSTOMER LOYALTY OF CONVENIENCE STORES. Jurnal Ilmu Manajemen (JIMMU), [S. l.], v. 10, n. 1, p. 136–149, 2025. DOI: 10.33474/jimmu.v10i1.23469. Disponível em: https://riset.unisma.ac.id/index.php/jimmu/article/view/23469. Acesso em: 6 aug. 2026.