PURNOMO, N.; IMRON HAMZAH, M. BUILDING CONSUMER LOYALTY IN TRADITIONAL MARKETS: THE ROLE OF PRICE, LOCATION, PRODUCT DIVERSITY, QUALITY, AND RELATIONSHIP MARKETING. Jurnal Ilmu Manajemen (JIMMU), [S. l.], v. 10, n. 2, p. 192–205, 2025. DOI: 10.33474/jimmu.v10i2.24163. Disponível em: https://riset.unisma.ac.id/index.php/jimmu/article/view/24163. Acesso em: 3 aug. 2026.