DEKA, R. E.; NURHAJATI, N.; RACHMA, N. PENGARUH BRAND ASSOCIATION DAN BRAND AWARENESS TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA START UP FINTECH OVO. Jurnal Ilmu Manajemen (JIMMU), [S. l.], v. 4, n. 1, p. 96–107, 2020. DOI: 10.33474/manajemen.v4i1.2702. Disponível em: https://riset.unisma.ac.id/index.php/jimmu/article/view/2702. Acesso em: 23 oct. 2026.