Budiarti, L., Rena Feri Wijayanti, Win Narasuci and Tirto Unarto (2025) “THE ROLE OF MULTISENSORY MARKETING ON CUSTOMER LOYALTY OF CONVENIENCE STORES”, Jurnal Ilmu Manajemen (JIMMU), 10(1), pp. 136–149. doi: 10.33474/jimmu.v10i1.23469.