Purnomo, N., and M. Imron Hamzah. “BUILDING CONSUMER LOYALTY IN TRADITIONAL MARKETS: THE ROLE OF PRICE, LOCATION, PRODUCT DIVERSITY, QUALITY, AND RELATIONSHIP MARKETING”. Jurnal Ilmu Manajemen (JIMMU), vol. 10, no. 2, Oct. 2025, pp. 192-05, doi:10.33474/jimmu.v10i2.24163.