Purnomo, Nanto, and Muhammad Imron Hamzah. “BUILDING CONSUMER LOYALTY IN TRADITIONAL MARKETS: THE ROLE OF PRICE, LOCATION, PRODUCT DIVERSITY, QUALITY, AND RELATIONSHIP MARKETING”. Jurnal Ilmu Manajemen (JIMMU) 10, no. 2 (October 27, 2025): 192–205. Accessed August 3, 2026. https://riset.unisma.ac.id/index.php/jimmu/article/view/24163.