Struktur Dan Perilaku Pasar Komoditi Bawang Merah
DOI:
https://doi.org/10.33474/jase.v3i1.17687Keywords:
Market structure, market conduct, Shallot, CR4, HHIAbstract
Pasar bawang merah melibatkan petani produsen dan beberapa pedagang perantara telah membentuk tingkah laku di pasar. Penelitian ini dilakukan untuk mengetahui struktur dan perilaku pasar bawang merah di Kecamatan Sambi Rampas Kabupaten Manggarai Timur Nusa Tenggara Timur. Sampel responen petani menggunakan teknik purposive sampling. Responden pedagang menggunakan snowball sampling. Analisis struktur pasar, mengukur tingkat konsentrasi pasar melitupti pangsa pasar, CR4, HHI, hambatan masuk pasar, pengetahuan pasar dan diferensiasi produk. Hasil penelitian menunjukkan, pasar bawang merah berada pada struktur pasar persaingan tidak sempurna yang oligopsoni. Perilaku pasar mengamati mekanisme penetapan harga, cara penjualan, penerapan fungsi pemasaran, memberikan petunjuk bahwa perilaku pasar bawang merah yang dilakuakn dengan sistem penetapan harga di kendalikan oleh pedagang sehingga petani cenderung sebagai price taker sedangkan pedagang sebagai price maker. Disarankan petani produsen perlu membentuk kelompok untuk bekerja sama dalam menjalankan pemasaran bawang merah melalui pendampingan yang difasilitasi oleh pemerintah atau lembagan terkait.
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