PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN BERAS PUTRI KOKI PREMIUM DI KABUPATEN JEMBER

Authors

  • Aditya Nizar Al-Ardi Politeknik Negeri Jember
  • Aulia Nadhirah Politeknik Negeri Jember
  • Dinu Saadillah Politeknik Negeri Jember
  • Alamsyah Sutantio Politeknik Negeri Jember

DOI:

https://doi.org/10.33474/jase.v5i1.21728

Abstract

Consumer satisfaction plays an important role in expanding the marketing area of a product brand. Consumer satisfaction can be determined by the suitability of the quality of the product and also the price received by consumers. Putri Koki Premium Rice can currently dominate the rice market in Jember Regency. Based on this statement, this research was conducted to find out how much product quality and price can influence consumer satisfaction for Putri Koki Premium rice in Jember Regency. Multiple regression analysis was used in this research and the sample was 100 respondents who were consumers of Putri Koki Premium rice. The results of calculations using SPSS software state that the quality and price variables of Putri Koki Premium rice jointly and partially have a significant effect on consumer satisfaction. The coefficient of determination value obtained was 70.3%.

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Published

2024-06-30

How to Cite

Al-Ardi, A. N., Nadhirah, A., Saadillah, D., & Sutantio, A. (2024). PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN BERAS PUTRI KOKI PREMIUM DI KABUPATEN JEMBER. Journal of Agricultural Socio-Economics (JASE), 5(1), 19–26. https://doi.org/10.33474/jase.v5i1.21728

Issue

Vol. 5 No. 1 (2024): Journal of Agricultural Socio-Economics (JASE)

Section

Articles

License

Copyright (c) 2024 Aditya Nizar Al-Ardi, Aulia Nadhirah, Dinu Saadillah, Alamsyah Sutantio

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Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.