The role of agricultural extension workers and their performance in the digital era: a case study of Gapoktan Beji Makmur, Junrejo District, Batu City
DOI:
https://doi.org/10.33474/jase.v6i2.23982Keywords:
Digital, Extension Worker, Satisfaction , TechnologicalAbstract
Agricultural extension workers play a strategic role in the development of the agricultural sector, serving as educators, facilitators, and advisors to farmers. This study aims to evaluate the level of farmer satisfaction with the performance of agricultural extension workers in Kelompok Tani Beji Makmur, located in Beji Village, Junrejo District, Batu City. The study uses a qualitative descriptive approach with a population of 269 farmers. A total of 73 respondents were selected randomly using a proportional sampling method. The aspects examined include the performance of extension workers and the level of farmer satisfaction, both measured using a Likert-scale questionnaire. The collected data were analyzed using the Importance Performance Analysis (IPA) method. The results show that the majority of respondents were dissatisfied (42.5%) or very dissatisfied (16.4%) with the performance of the extension workers. Meanwhile, 23.3% of respondents gave a neutral response, while only 13.7% were satisfied and 4.1% were very satisfied. The elements requiring improvement were identified in Quadrant I of the IPA matrix, particularly indicators number 2, 6, and 9. This study concludes that the performance of agricultural extension workers at Kelompok Tani Beji Makmur has not yet been optimal. Therefore, continuous improvement in the quality of extension services is needed to support the productivity and welfare of farmers.
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