ANALYSIS OF BUSINESS FEASIBILITY STUDY ON SPICYPEDIA MSME DEVELOPMENT

Authors

  • Rio Era Deka Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Irlina Dwi Evasoyaningrum Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Novita Dwi Pratiwi Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Dea Vidia Fransisca Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Helmi Artika Sari Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Imelda Maulinda Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Nadya Aprillia Salsabila Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang

Keywords:

Feasibility, Study, Aspects, MSMEs

Abstract

The purpose of this study is to determine the business feasibility of the Spicypedia UMKM. The method used in this research is qualitative and quantitative with analysis of 7 aspects studies appropriateness business Which covers aspect law, aspect marketing, aspect technical, social economic aspects, management/organizational aspects, environmental aspects and financial aspects. The technique of collecting data in this study is by observing objects at the company, documentation, and direct interviews with the parties concerned. Results analysis aspect law state that Not yet worthy, whereas For 6 aspect other show results Which positive that business Which done by UMKM Spicypedia is worth doing.

Author Biography

Rio Era Deka, Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang

Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang

References

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Kamaluddin, 2004. Business Feasibility Study. Malang: DIOMA

Cashmere & Jakfar. 2012. Business Feasibility Study. Eighth Printing. Jakarta:Kencana.

Cashmere & Jakfar. 2013. Business Feasibility Study. Ninth Printing. Jakarta: Kencana. Sofyan, Iban. 2004. Business Feasibility Study. Yogyakarta: Science Graha

Sunyoto Danang. 2014. Business Feasibility Study. Yogyakarta: CAPS (Center of Academic

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Nurhajati, N., Rachma, N., Deka, R.E. and Azwar, E., 2018. Inovasi disruptif: Tantangan dan peluang bagi UKM. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 1(2), pp.214-226.

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Published

2023-10-14

Issue

Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration

Section

Articles