Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration

Articles

• ANALYSIS OF BUSINESS FEASIBILITY STUDY ON SPICYPEDIA MSME DEVELOPMENT

  Rio Era Deka,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Irlina Dwi Evasoyaningrum,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Novita Dwi Pratiwi,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Dea Vidia Fransisca,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Helmi Artika Sari,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Imelda Maulinda,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Nadya Aprillia Salsabila,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  1-16

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• EVALUATION OF TOFU PRODUCT BUSINESS PROJECTS IN THE ERA OF BUSINESS COMPETITION 5.0

  Karina Utami Anastuti,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Kharisma A frilia,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Shofiyana Eli Irmawati,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Shifani Orchida Rahman,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Febriana Nur Khamidah,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Anisa Valentina,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Firhaq Finanda LN,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  17-28

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• THE FEASIBILITY STUDY ANALYSIS OF FOOD BUSINESS DEVELOPMENT

  Dadang Krisdianto,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Afham Gulwani,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Arif Rahman,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Azhar Ahmad,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Muhamad Rafly,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Mochammad Ferdian Maulana,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Reyzales Setiawan,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  29-41

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• THE INFLUENCE OF TIKTOK PROMOTIONAL MEDIA, INSTAGRAM PROMOTIONAL MEDIA, AND FACEBOOK PROMOTIONAL MEDIA ON PURCHASE DECISIONS MIXUE ICE CREAM & TEA

  Rizky Amelia Rahma Safitri,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Rini Rahayu Kurniati,  Universitas Islam Malang,  Indonesia

  Khoiriyah Trianti,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  42-52

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• ANALYSIS OF THE ROLE OF MARKETING DIGITALIZATION ON EASE OF DIGITAL TRANSACTIONS (CASE STUDY OF KAF'S DORAYAKI MSMES)

  Septyarina Hastin Wulandari,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Siti Saroh,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  Khoiriyah Trianti,  Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang,  Indonesia

  53-66

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