Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration

Articles

• ANALYSIS OF THE ROLE OF MARKETING DIGITALIZATION ON EASE OF DIGITAL TRANSACTIONS (CASE STUDY OF KAF'S DORAYAKI MSMES)

  Septyarina Hastin Wulandari, Siti Saroh, Khoiriyah Trianti

  73-86

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• THE INFLUENCE OF TIKTOK PROMOTIONAL MEDIA, INSTAGRAM PROMOTIONAL MEDIA, AND FACEBOOK PROMOTIONAL MEDIA ON PURCHASE DECISIONS MIXUE ICE CREAM & TEA

  Rizky Amelia Rahma Safitri, Rini Rahayu Kurniati, Khoiriyah Trianti

  62-72

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