THE FEASIBILITY STUDY ANALYSIS OF FOOD BUSINESS DEVELOPMENT

Authors

  • Dadang Krisdianto Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Afham Gulwani Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Arif Rahman Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Azhar Ahmad Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Muhamad Rafly Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Mochammad Ferdian Maulana Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang
  • Reyzales Setiawan Department of Business Administration , Faculty of Science and Administration, Universitas Islam Malang

DOI:

https://doi.org/10.33474/ijeba.v1i1.20744

Keywords:

business feasibility, business development, food

Abstract

The purpose of this study is to determine the feasibility of business development business at CV Yeyen Catering. This study uses 7 main aspects that are used in analyzing business feasibility and the results show that all of these aspects indicate this business development plan in terms of legal, market and marketing, financial, technical and operational, management, social and economic aspects, as well as environmental impact aspects. . The research method used in this study is qualitative and quantitative with data collection techniques field observations, interviews, and literature review. The results of the research show that the feasibility of this company is quite good and feasible to be developed.

References

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Know whether a Business Can Run or Not. Publisher: Indonesia Onward Education and

Social Foundation (YPSIM). Banten.

Sobana Dadang Husen. 2018. Introductory Business Feasibility Study Dr. Beni Ahmad

Saebani. Publisher: CV Pustaka Setia. Bandung.

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Published

2023-10-14

Issue

Vol. 1 No. 1 (2023): International Journal of Entrepreneur and Business Administration

Section

Articles

License

Copyright (c) 2023 International Journal of Entrepreneur and Business Administration

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.