BENTUK DAN MAKNA IDIOLOGI EUFEMISME DALAM PIDATO AKHIR MASA PEMERINTAHAN PRESIDEN JOKO WIDODO

Abstract

This study aims to describe the forms and ideological meanings of euphemisms in President Joko Widodo's final speech. Euphemisms in political speeches are often used as a language strategy to soften statements, build images, and construct certain social realities. This study uses a descriptive qualitative approach with Norman Fairclough's critical discourse analysis method. The research data are in the form of utterances containing euphemisms in President Joko Widodo's final speech. Data collection techniques were carried out through listening and note-taking techniques, while data analysis was carried out through Fairclough's three dimensions of analysis, namely text analysis, discursive practices, and social practices. The results of the study show that euphemisms are used in various lexical forms and phrases to represent policies, achievements, and social conditions more persuasively and constructively. Ideologically, the use of euphemisms functions to build a positive image of the government and direct public perception of the political reality conveyed.