Bridging the Gap: The Role of EVP and Job Satisfaction in Retaining Generation Z Public Sector Employees

Wiwit Setyo Wardani; Dita Rachmawati

doi:10.33474/jimmu.v11i1.24598

Authors

Wiwit Setyo Wardani Sekolah Tinggi Ilmu Ekonomi Koperasi Malang
Dita Rachmawati Sekolah Tinggi Ilmu Ekonomi Koperasi Malang

DOI:

https://doi.org/10.33474/jimmu.v11i1.24598

Keywords:

Employee value proposition, Job Satisfaction, Employee Retention, Generation Z, Public Sector

Abstract

This research examines the influence of the Employee Value Proposition (EVP) on retaining Generation Z talent within public service organizations. Furthermore, it scrutinizes how job satisfaction functions as a pivotal mediator in bridging the relationship between organizational offerings and long-term employee commitment. It seeks to clarify how EVP supports employee retention via both direct and indirect pathways through enhanced job satisfaction. Employing a quantitative explanatory design, the study gathered data from 50 Generation Z employees using a structured questionnaire, and the results were analyzed through regression and path analysis methods. The findings reveal that Employee Value Proposition (EVP) exerts a positive influence on both job satisfaction and employee retention, with job satisfaction serving as a significant mediating factor that strengthens this relationship. This study contributes novel insights by extending EVP research to the public sector, an area that has received less scholarly attention than the private sector. The results underscore that meaningful work experiences, recognition, opportunities for development, and alignment between individual and organizational values are critical determinants in retaining Generation Z employees. These findings emphasize the importance for public service organizations to design EVP strategies that are responsive to the expectations of younger employees in order to enhance retention and organizational sustainability.

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