Integration of green tourism values into the English for hospitality curriculum for tour guides
DOI:
https://doi.org/10.33474/j-reall.v7i2.24756Keywords:
English for hospitality, curriculum development, green tourism, nonformal education, tour guidesAbstract
The growing demand for sustainable tourism requires tour guides to possess both effective English for hospitality skills and an understanding of green tourism principles. However, English for hospitality training in non-formal education has primarily focused on language competence with limited integration of sustainability values. This study aimed to develop and validate an English for hospitality curriculum that systematically incorporates green tourism principles for tour guides. The research employed a research and development (R&D) approach based on the 4D model. Data were collected through expert validation sheets, questionnaires, observations, and performance assessments involving tour guides and trainers. Quantitative data were analyzed using descriptive statistics, while qualitative data supported the interpretation of findings. The results showed that the developed curriculum was feasible and effective. Expert validation yielded a feasibility score of 89.6%, while 86.2% of participants reported that the learning activities were engaging and relevant to their professional needs. The curriculum also improved participants’ hospitality communication skills and their application of green tourism values, with mean performance scores increasing from 72.4 before implementation to 84.7 after implementation. This study contributes a curriculum model that integrates language training with sustainability competencies in the tourism sector. Although limited by a small sample and short implementation period, the validated curriculum offers a practical framework for policymakers and tourism institutions to develop environmentally responsible tour guides and promote sustainable tourism practices in local communities.
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Copyright (c) 2026 Yunita Miftahul Jannah, Kristining Seva, Mohamad Hakimi bin Mohammad Haidzir, Asnita Sirait, Antonius Edy Haryanto, Frisca Ayu Desi Widyaningrum, Julian Hia
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