Penguatan strategi pemasaran dan potensi penjualan produk olahan rumahan melalui konten digital berbasis kecerdasan buatan
DOI:
https://doi.org/10.33474/jipemas.v9i1.24466Keywords:
pemberdayaan masyarakat, kecerdasan buatan, pemasaran digitalAbstract
Program pengabdian masyarakat ini ditujukan untuk meningkatkan kapasitas pemasaran digital pelaku usaha pada anggota Pimpinan Ranting Aisyiyah (PRA) Karanganyar melalui pelatihan pembuatan konten berbasis kecerdasan buatan atau artificial intelligence (AI). Kegiatan dilaksanakan dalam tiga sesi utama selama dua hari, meliputi pengenalan AI dan pemasaran digital, praktik pembuatan konten visual dan naratif, serta publikasi melalui media sosial. Pelatihan dilakukan secara partisipatif dalam kelompok kecil dengan pendampingan langsung menggunakan alat seperti ChatGPT dan Gemini. Evaluasi dilakukan secara kuantitatif melalui pre-test dan post-test, serta kualitatif melalui penilaian konten. Hasil menunjukkan peningkatan skor rata-rata dari 55,6 menjadi 86,3; sebanyak 90% peserta mampu memproduksi dan mengunggah konten promosi secara mandiri. Program ini juga menghasilkan akun media sosial komunitas sebagai galeri digital kolektif. Temuan ini menunjukkan bahwa pelatihan berbasis AI dapat memperkuat keterampilan promosi, meningkatkan visibilitas produk, dan mendorong pemberdayaan sosial ekonomi perempuan secara berkelanjutan. Program ini memiliki potensi untuk direplikasi di komunitas lain dengan indikator keberhasilan seperti konsistensi produksi konten, interaksi digital, dan peningkatan akses pasar.
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Copyright (c) 2025 Totok Haryanto, Anis Shofiyani, Fadhil Adi Nugraha
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